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Al Arabiya’s forceful “Know More” advertising campaign, designed by Grey Worldwide, kicked off at the end of June 2007 to emphasize Al Arabia’s commitment in providing reliable and credible information. Based on a concept of ideology-free news, the print ads feature the news channel journey: depicting political and socio-economic scenes, interpreting the events in people’s daily lives with the belief that changing individual perceptions can lead to societal change. Since the channel’s debut five years ago, Al Arabiya has become renowned as one of the Middle East’s most reputable news organization, along the way changing viewers understanding of Arabic-language media. Crucially, it has maintained its image as one of the most knowledgeable and ethical broadcasters. “Know More” is a rallying cry for the voice of the Arab identity. It is the lens through which Al Arabiya global news coverage is framed.
mercredi 2 avril 2008
mardi 1 avril 2008
Title "Fight for Kisses"
Agency JWT Paris
City Levallois Perret
Agency 5ème Gauche, Paris
Agency Mediaedge:cia, Paris
Advertiser Energizer
Brand Name Wilkinson
Product Name Quattro Titanium
Business Sector Razors, Blades
Campaign Name Fight for Kisses (See the campaign)
Market France
Country of Production France
Language French
Type Print
Awards Phénix U.D.A de la Communication, 2008 (Gold Phénix)
lundi 31 mars 2008
dimanche 30 mars 2008
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